My advice to fundraisers

Over the years working as the main point of contact with fundraisers, I've not only given out lots of tips to fundraisers on how to make their event a success but also picked up some fantastic tips from them along the way!

I pride myself on working closely with all of our fundraisers and coming together as one big team, so I'd love to hear what you're up to in support of the campaign and help in any way I can.

Here are my top seven tips to help you fundraise and boost your pot of gold!

Good luck!

Kelly Taylor
Fundraising Officer at the British Skin Foundation

1. Put your thinking cap on

First things first, you need to decide upon your fundraising activity. It's a good idea talk to your friends and family, even arrange a little get together to brainstorm some ideas. You can be as daring or as comfortable as you like, but whatever you do, make sure it's something you will all enjoy doing!

2. Dare to be different

Every team's fundraising activity is unique, but why not catch your supporter's attention by doing something even more different? Whether it's breaking a record or doing a 'first' for your area, consider activities that will stand out from the crowd as this will get people talking about your event and in turn boost donations.

3. Give your team a personality

Your team page is your bespoke page tell people who you are and what you're up to. Populate it with images of your team and share your story of why you're supporting the campaign. Keep everyone updated on any activities you have planned and share your fundraising progress to inspire others. You can even embed any video content you upload onto YouTube!

Social media accounts for 19% of all the time we spend online, so now's your chance to use it wisely and show others what you are doing to find a cure for skin cancer. You can use social media to tell people about your fundraising plans, show your progress towards your target and remind people to donate. Your friends and family can also share your story with their friends and family to really spread the word!

5. Use our toolkit

We've been busy creating some useful documents for you and your team to download and use during fundraising, including posters, flyers and sponsorship forms, so be sure to check them out. If there is anything else you think would help you though, just get in touch and we will do our best to help you

6. Reach your region

It's likely that your local media will be interested in any fundraising events that you're involved in, so if you're planning to do something on a larger scale or a little different, it's worth talking to your local newspaper about it. They may even be interested in sending a photographer down to your event! Any support, from a tweet to a picture in the paper, can be a huge boost for your fundraising pot.

7. If you don't ask, you don't get

Find out if your workplace will match your fundraising efforts as many organisations are happy to do this and it can double your target! Otherwise, you may wish to hold a raffle or auction to boost donations, and to obtain prizes, you could approach local shops and businesses to see if they would be willing to help. As a way of saying thank you, you could even offer to include information about them at your event.